Ads that make less sense in short form

Okay, without discussing whether Blockbuster's "No More Late Fees" is a scam or not, I just want to make an observation about the ads. The original ads had a group of people protesting about late fees, and then magically arriving at Blockbuster just as they unveil the banner announcing the end of late fees. This makes some sense, if you assume that the entire group of protesters failed to hear the advance news of the change in policy, and also had the miraculous luck to arrive when the banner was being unveiled.

Now there's a short form ad. It starts with the protesters standing outside the Blockbuster staring blankly. However, there's no real sign that they were protesting. It's as if a group of people were standing outside Blockbuster entranced for days awaiting some sort of message from their corporate masters. Apparently "No more late fees" is what they wanted to hear, because they then break out into spontaneous celebration.

These people scare me.